Niche Be An Expert Internet Marketer

Perception is so important in dealing with other people in any aspect of human experience. In the field of internet marketing this is especially true. Your website visitors, subscribers and customers should perceive you as someone they can believe in; someone they can trust. To this end it is so important to always ensure that the information you provide is accurate and honest. Even if you are not the greatest expert on a topic your customers should perceive you as a source of reliable and valuable information. Never claim to be something you are not but by offering quality your subscribers and customers will consider you to be someone they can comfortably deal with.A good starting point is to establish yourself in a particular niche. At a later date you may well wish to expand your business into other fields, but I would recommend that you operate in just one subject area to start with. The more specialised your chosen niche is, the easier it will be to promote yourself as the ‘go-to’ person. If the niche you choose is one where you already have an in-depth knowledge then you are in a very strong position to market within that niche. You can genuinely portray yourself as an expert by way of autobiographical notes added to your website, articles or sales pages.


If you do not have that level of expertise, concentrate on learning as much as possible about your niche through research and study. Immerse yourself in all aspects of the niche so you do become, at least, something of an expert, able to answer queries and give a genuine aura of knowledge which will go down very well with your customers. It has been said that the definition of an expert in any field is someone who knows more than you do. Any newly qualified teacher will tell you how, from time-to-time, they manage to stay just one lesson ahead of their students.There have been libraries full of advice about how to select an ideal niche so I am not going to cover that here. You will find that information very, very easily via your search engine, but one piece of general advice would be to find a topic which has a significant following but which has limited coverage on the internet. As always with internet marketing, research is the key. The marketplace is vast so there are seams of gold out there as yet un-mined if you can find them. Go prospecting!


Being seen as an expert by your website visitors will always have a significant positive impact on your business but you do need people to find your website and related copy to be ‘suitably impressed’. Finding a profitable niche which is largely undeveloped will make it easier to bring in the traffic as the competition will be much less fierce. Once you have people on your site then, and only then, can you impress them with your expertise, your available information and your products. You might say that these two things go hand-in-hand – traffic and expertise.

Niche How to Optimize Your YouTube Videos With SEO Keywords

In addition to optimizing your YouTube channel, you can also optimize your videos in a number of ways that will help them to get discovered more easily.Make HD VideosThe first thing to do here is to ensure that your videos are HD and that they have HD thumbnails. Try to avoid shaky cameras or stolen content. Doing this will ensure that your videos are seen as unique and high quality by YouTube and that in turn will mean they get promoted more readily. At the same time, you should also think a little about SEO.Understanding the BasicsSEO (Search engine optimization) essentially means designing web content in a way that makes it Google friendly or in this case YouTube friendly. The main way most people find new content on YouTube is by searching for it and in this sense YouTube is very similar to Google.In fact, the search engine is built by Google and it’s actually the second biggest search on the net in terms of the number of queries it receives. So what can you do as a user to ensure your content is easily discovered on YouTube?The first thing to do is to try and pick a topic that people are interested in and likely to be searching for. From there you should look up the topic to see what’s already present on YouTube and what you’ll be competing with.The perfect scenario is that you find a subject matter that people are interested in but which hasn’t been properly covered on YouTube yet. If you can find that then anything you upload will automatically succeed.


Know the CompetitionMore likely you’ll find you have a few competitors. In this case, your success will be all about the keywords that you choose which you enter when you upload your video. Here, you want to use related words which will help tell Google precisely what your video is about.So, if the video ¡s about learning scales on the piano your keywords might be things like scales, piano, keyboard, electric keyboard, learning, learning music, music theory. This way you will reinforce the subject of your video while at the same time helping to create a connection between your video and other successful ones in your niche. This will help your videos appear as suggested content.Taking a look at the keywords and titles used by the top videos on your subject is also a good strategy. This also works on Google and a good video can sometimes come up on Google as the top response to a search instead of a web page.
Finally, you have one last place that you can encourage Google and YouTube to index your video and that’s your description.Building External LinksThis is where you tell people all about your video and where you add external links and so on. This is a good place to insert more keywords and generally, you should aim to put lots of content here to create lots of long tail keywords and these are wordy search terms that sound natural. Even if you just write the first part of your script here, the tip is to make sure you indeed write something.Meanwhile, the number of likes, comments and shares your video gets will also help to increase its visibility especially at the start of its life. Think of value and make sure you ask people to help out.Another important factor is how long people watch your videos for. In other words, if people leave after the first two seconds this sends a signal to YouTube that the video probably isn’t very good. To make sure this doesn’t happen to you use shorter videos some of the time as this will guarantee faster watching.Add to the HypeAnother thing which can help with your optimization and which can really get your video to take off is to generate lively discussion on your videos. While they can sometimes be annoying you really want to encourage people to leave comments in your comments section. One way to do this is simply to ensure that your videos ask interesting questions and raise interesting points that invite discussion. And this might even mean being purposely controversial.


You can also ask questions at the end of your videos and gently make yourself appear approachable. Similarly, you should stay active in your own comments section – set up your account to email you when someone leaves a new comment and set out to answer all of these at the start of the day. It is also the way to get fans on YouTube and a few fans can be immensely valuable to any campaign.And don’t forget YouTube and Google+ are now linked. This means that ¡f you spend some time building your Google+ circles they will all get to see your new videos when you upload them. A great way to do this is to be active in the discussions in communities to take part in hangouts and “plus one” other people (you normally get a reciprocal plus one).Have a G+ button on your blog or website if you have one and this will help you to gain more people in your circles.What this also means is that if you share your YouTube video on a Google+ community and it gets commented on, that comment will show up on your YouTube video on YouTube as well. This is a great way to get some initial momentum on your video so try to find communities to join in your niche and then make videos that you think that enjoy. Just don’t post too often or you’re likely to get banned.